Urban Walls Logo

Urban Walls is an awesome business that supports Brazilian street artists by connecting them with funded projects in Maryland. The goal of the logo was to create a professional face for the brand while still visually referring to its street art origins. Many concepts were explored (for instance, the initials of the company naturally form the shape of a tulip, whose wide range of colors is said to inspire the imagination), but our client was most drawn to the bold geometric statement created by the first option below. The three other logos that follow are alternates that we presented.

CLIENT: Urban Walls Brazil
ART DIRECTION: Jennifer Culpepper // Peppermill Projects