Fizzics

The Original Clean

This product originally went to market as a pet stain remover, and Bright Design was tasked with turning it into a high-end natural all-purpose cleaner. Fizzics is a subscription-based product, where consumers purchase a custom bottle that is endlessly reusable and then order refill tablet packs as needed.

Bright Design evolved this brand, formerly named Fizzion, to feel more elevated. We worked with structural engineers to innovate a bottle that fits in with the visual language we established, built around the concept of the intersection of science and nature. This concept was successfully sold into HSN summer of 2018 and will debut in 2019.

Role: Design Director

Agency: Bright Design

Year: 2016