MASHUPS

Pop Art x Pressed Popcorn

This project is for a pressed popcorn brand that will launch in 2020. The goal was to turn this addictive sweet & salty snack into a stylish lifestyle brand. We used a bright, poppy colors and fun imagery to keep a balance of flavor and fashion.

Bright Design was tasked with building this brand from naming & positioning all the way through package design and digital look and feel. This project is a work in progress as this brand is still in development, but the concept has already been sold into stores nationwide.

Role: Design Director

Agency: Bright Design

Year: 2016