ADVERTISING // VIDEO, SOCIAL, DIGITAL

Smart TV Move

Amazon Fire TV tasked us with a campaign to get people talking about the new Toshiba Fire TV.

In our research, we learned that most people only replace their TVs every 7-10 years. That means they’re dealing with some pretty outdated tech by the time they’re ready for a new TV. In light of that insight, we created a concept called “Smart TV Move” where we used humor to highlight the moment people realize it’s time for a new TV.

Role: Senior Art Director
Agency: Contend
Year: 2022
Copywriter: Kerry Keady