ADVERTISING // SOCIAL

Building a Social Community

Stanley Tools came to RTO+P in 2018 as a household name with a proud 100+ year history as a brand, but a messy social presence with no cohesive look or real community engagement.

In our year of working together, we more than doubled their followers by creating a social strategy that fostered a passionate community of brand lovers. We developed content series in line with brand goals, art directed shoots, and planned & implemented mini social campaigns.

Role: Art Director
Agency: Red Tettemer O’Connell + Partners
Year: 2019
Photography: Red Tettemer O’Connell + Partners