DESIGN // PACKAGING & WEBSITE

Challenging a Category Leader

The great minds behind Talenti Gelato and Belvedere Vodka came to Bright Design with a popsicle rebranding project designed to challenge Nestle’s category giant Outshine.

We created a premium package leaning into the beauty of real, perfect fruit for maximum taste appeal. Noting the absence of rich dark color in the set, we felt this brand could really own the color navy to help the natural fruit colors outshine its competition. We also renamed the product “Solero” as we felt it would be better suited for the positioning.

Role: Design Team
Agency: Bright Design
Year: 2017
Photography: Charles Schiller