ADVERTISING // SOCIAL, OOH

Ireland’s Only Whiskey

Boutique whiskey brand Dingle came to Contend for a campaign that would get them on the map.

To stand out in such a crowded space, we knew we had to go big, so we positioned ourselves to go after the category giants. Big whiskey brands claim to make Irish whiskey, when in reality they’ve sold to non-Irish holding companies, outsourced their labor, moved their factories overseas, etc. We leaned into the true authenticity of this small challenger brand with savage copy and clean, bold typography to let the simplicity of the messaging shine through.

Role: Associate Creative Director
Agency: Contend
Year: 2022
Copywriter: Curt Detweiler